POLIS, a luxury real estate developer, approached PSA to help it stand out in NYC’s saturated market and redefine what modern, sustainable urban living means.

They needed a brand that captured the attention of discerning city dwellers while balancing timeless elegance with cultural relevance.

PSA developed a brand identity rooted in the dynamism of city grids and a narrative that emphasized inclusivity and sophistication. POLIS quickly became synonymous with progressive luxury, appealing to a global audience of forward-thinking urbanites.

Services:
— Verbal Identity
— Visual Identity
— Campaign Development