At Private Standards Agency, we don’t follow the bar—we set it. From our NYC studio, we’ve created a culture driven by collaboration, clarity, and purpose, partnering with the world’s most ambitious organizations to define what’s next.

Profile

Our name isn’t just a name; it’s a declaration.

Private—because every partnership is personal.
Standards—because “good enough” has never been enough.
Agency—because progress is built on action.

Award-winning. Internationally recognized. Globally driven. PSA partners with cultural icons, emerging innovators, and global leaders who refuse to blend in.

Together, we create immersive, strong identities, lasting systems, and solutions that don’t just cut through the noise—they shape the conversation.

Every decision starts with a single question: What will endure? From there, we uncover ideas that matter—ideas that move businesses forward and redefine industries.

From New York City to the world, PSA is the force behind brands that don’t just exist, they lead.

Let’s set the new standard—yours.

Our Partners

Services

Brand Strategy
Research & Insights
Positioning 
Architecture
Naming
Messaging and Voice
Activation & Engagement
Brand Identity
Visual Identity Systems
Custom Typefaces
Illustration
Motion Design
Brand Guidelines
Brand Experiences
Web & Mobile
Video & Animation
Packaging
Experience Design
Physical Environments
Brand Communications
Channel Strategy
Concepting & Ideation
Art Direction
Content Strategy
Social Strategy

Get In Touch

Got an idea you'd like us to explore? Want to start a conversation? We would love to hear from you.